On June 16, 2024 Yiwu International Sports & Leisure Goods Expo and Outdoor Products Show came to a successful conclusion. Industry professionals gathered to witness this grand event for the sports and outdoor leisure products industry.

    Compared with last year, the scale of this year’s expo doubled. Over three days, it attracted 51,000 professional buyers, representing a year-on-year increase of 87%, including 603 overseas merchants. The total transaction volume reached 170 million yuan, up 70% year on year.

    For the first time, the exhibition adopted real-time photo live streaming, which attracted 133,170 online views. Many live-streaming influencers were invited to tour the exhibition via online platforms, helping exhibitors expand their reach through both online and offline channels. The total number of views exceeded 10 million.